In internet marketing, a website identity pixel, often referred to as a tracking pixel or simply a pixel is a small piece of code embedded into a website that collects data about visitors. This data helps in identifying anonymous visitors and understanding their behavior on the site. Got questions? Contact us anytime at [email protected]

1.     Embedding the Pixel: A pixel is embedded into the "head" code of your website. This pixel is one-line that does not affect the website's appearance.

2.     Data Collection: When a user visits the website, the pixel loads and collects data about the visitor. This data can include name, address, phone, email, URL visited.

1.     Enhanced Targeting: By understanding who visits your site, you can tailor content, offers, and advertisements more precisely, leading to higher engagement and conversion rates. Personalized marketing is known to be more effective in attracting and retaining customers.

2.     Retargeting Capabilities: Pixels enable powerful retargeting strategies where advertisers can reach out to visitors who didn’t convert on their initial visit. By displaying targeted ads based on the visitor's past interactions, businesses can bring back bounced traffic and convert window shoppers into buyers.

3.     Measurable Results: With tracking pixels, every interaction can be attributed to specific campaigns and actions. This detailed attribution allows for accurate measurement of return on investment (ROI) and helps marketers refine their strategies for better results.

4.     Cost Efficiency: Pixels help optimize marketing spend by identifying the most effective strategies and eliminating wasteful expenditure. Targeting and retargeting only to those who are most likely to convert can reduce costs significantly while improving overall revenue.

Typically, the pixel will identify approximately 25-45% of visitors. Please note this does vary for each customer/marketer and this is based on YOUR present marketing efforts. Once we set up your campaign, you will be charged weekly for leads delivered (Sunday evening). We cannot pre-determine the final lead weekly tally as this is contingent on the amount of daily/monthly traffic YOUR TEAM is driving to YOUR website.

Not to worry, our team can discuss all the particulars by the time your demo trial is over.

In the end, our team will determine if our technology is a good fit for you and your business, based on a number of factors (i.e., monthly website visitor traffic, type and extent of present marketing state, ability to contact the data, etc

WE DO NOT WORK WITH EVERYONE THAT INITIATES A TRIAL - THIS MUST BE A GOOD FIT FOR EVERYONE.

We do not drive traffic or facilitate any type of marketing to your website. If you are not actively marketing your website/products, then this service may NOT be the best option at this time. Need traffic? Please chat with a member of our support team.

There is no question that people will create new email addresses, change jobs and addresses! Any of these changes will alter the data coming from the traffic support networks. Today's data may be different than next week or next month. This why our pixel will attempt to triangulate the data and provide you with multiple pieces of information so you can get out there and engage, nurture and sell!

Yes, one of the fields in your Google Sheet will identify the particular URL pixeled/visited. Clients get one (1) pixel per subscription for one (1) webpage. NOTE: You can sign up for multiple pages which eventuates into multiple monthly subscriptions as needed. For example, a golf course has a membership info webpage AND a separate events/weddings webpage = pixel one or both depending on your needs and traffic.

GDPR is a European data privacy regulation and the identity pixel only identifies US visitors.

The California Consumer Privacy Act (CCPA) requires businesses to obtain user consent for the collection and usage of personal information for online advertising purposes. When marketing to CA residents, your privacy policies and terms and conditions should be reflective of applicable laws when attempting to communicate with CA residents

Important to note that privacy laws vary by jurisdiction and your privacy policy should be reviewed and updated as necessary to ensure compliance with the laws that apply to your business. 

1. When you complete the contact form, you will be charged $XXX for a 5-day trial.

2. You must fill out the form on the page that follows your payment, to included but not limited to: (1) specific URL of designated webpage; (2) name and cell phone contact for SMS text lead delivery to your team member; and (3) email address for Google Sheet data access.

3. You will receive your website pixel ASAP upon trial payment. Please remember to add the pixel code to the "HEAD" not the "HEADER" of the webpage designated. If you have a web development team, they will know exactly what to do; if not, our team can assist you.

4. At this point, your trial campaign is active - failure to insert pixel will not constitute extension of trial offer.

5. Also, once we send you pixel code via email, there are no refunds for trial, as mentioned above, your campaign is active.

6. Over the next 5 days, you will receive both text messages and emails throughout the trial counting down and providing details leading up to your 1st month subscription with automatic $XXX billing.

7. At the end of the trial, your monthly subscription will charged ($XXX). Additionally, you will incur $0.97 per lead cost which is invoiced/billed every Sunday evening. As long as your payment method is valid, your monthly subscription and lead flow will continue to populate. Again, lead data is reliant on traffic flow to your website - we do not drive traffic or provide any active marketing, i.e., Facebook, X, google ads etc.

8. If you have any questions, please feel free to contact our support at [email protected]